How to Avoid the 7 Deadly Sins of Direct Marketing Lead Generation

If your sales team often complains about the leads they receive from your direct marketing campaigns – or if you’re frustrated with lackluster lead follow-up and low conversion rates – you may be unwittingly committing one of the seven deadly sins of direct marketing lead generation.

Here are the common mistakes business-to-business marketers make with lead generation and tips on how to avoid them:

1. Leads are not qualified.

Problem: All responses are sent to the sales force regardless of their potential value. Sales reps waste time chasing weak prospects because they don’t have the information to distinguish good leads from bad.

Solution: Ask questions on the direct mail reply form, the web response form, or via your call center to qualify prospects by their level of interest and authority to purchase. Share this information to help sales reps prioritize their efforts.

2. Leads are from the wrong prospects.

Problem: The mailing lists you used in your direct marketing campaign didn’t reach the right decision-makers, so responses came from people who probably can’t or won’t become buyers.

Solution: As you develop your direct marketing strategy, ask the sales team to pinpoint the demographics of an ideal buyer. Choose mailing lists to reach these decision-makers and add selection criteria to narrow the list down to people who most closely resemble your best customers.

3. Leads are too old.

Problem: It takes so long to forward leads to sales that prospects lose interest in the offer or forget they responded. By the time the sales rep reaches the prospect, the lead has gone cold.

Solution: Assess your lead distribution process from top to bottom to find out what’s slowing things down. Eliminate unnecessary steps or revamp the system to get leads to reps as fast as possible.

4. Lead data is sloppy.

Problem: The lead data you send to reps is incomplete or riddled with errors.

Solution: Set stricter guidelines about what information must be required before a lead is sent to a rep and review the data input process to assure data quality.

5. Too many leads are sent at once.

Problem: The sales force is overwhelmed with a large volume of leads they can’t efficiently handle in a reasonable timeframe.

Solution: Test your direct mail to a smaller list to gauge likely response. Plan the execution of the direct marketing campaign in stages to create a steady flow of leads rather than a flood.

6. Sales reps don’t know about the promotion.

Problem: Leads are sent to the sales team from a direct marketing campaign they know nothing about.

Solution: Get reps on board early in the process by alerting them to your upcoming direct marketing initiative. Seed them on the mailing list so they receive samples when the direct mail drops.

7. The sales team doesn’t have the right tools to follow up.

Problem: Responses come in before the proper sales demonstration materials have been created or sent to the sales team. While sales reps wait for product samples, sales collateral, or sales presentation kits, prospects may be hearing from your competitors.

Solution: Plan for the development of sales demonstration materials when creating your direct marketing strategy and don’t drop the mailing until reps have the tools they need to convert leads to sales.

6 Effective Digital Marketing Tips for Interior Designers

Gone are the days when people used to explore magazines or books to get inspiration for interior design.

The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.

When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.

Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:

Build an effective website:

In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.

Start blogging:

Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.

Use social media:

If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.

Utilize the power of video:

Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!

Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.

SEO for your interior design business:

One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.

Maintain your reputation:

There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:

Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.
Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.

These are some effective digital marketing tips for interior designers. Use these strategies and make your way to improve your ranking on search engine results and get great benefits for your interior design business!

Free Digital Photography Courses Online

Digital cameras have taken over the world of photography, finding a new 35mm camera is difficult these days. Secondhand 35mm cameras however are very cheap and you can buy the best of this type of cameras for almost nothing at e-bay or secondhand stores online. New digital cameras can be bought everywhere these days, and it seems that everyone has one. You can buy them everywhere from local gas stations to online mega stores. There are even disposable digital cameras nowadays. But having a digital camera is not the same as being a good photographer. For that you need take at least some proper courses.

If you are planning to become a professional photographer I would not advise any of the photography courses you can find online currently,. Still, there are some good articles that you can learn a lot from. However it takes more then reading a few articles to become a professional even if you own a great digital camera. If you are an amateur photographer and you would like to learn some good tips we can absolutely recommend a free digital photography course. You will learn the foundation you need to understand digital photography and such a course can give you some good tips about the possibilities of taking a good picture.

Take a free course before you buy a camera

Because there a so many types of digital cameras on the market today, there are a few free photography courses that will teach you about the different camera types available.

– Point and shoot camera (this will allow you to just take a picture of whatever you can see through the viewfinder)
– Mid-range cameras (zoom in and take movie clips as well as pictures)
– High-end cameras are the digital SLR cameras. (very similar to the 35mm cameras and allow you the ability to manually manipulate the images similar to 35 mm cameras)

There are people who find it nice to have different types of digital cameras. What they use depends on the situation. They buy a point and shoot or mid-range camera for everyday shots and a digital SLR to make even better pictures and manipulate the image with software. To guide you in your choice a free digital photography course is a good help in doing so.

Free Photography Courses For Photography Basics

Most courses for digital photographers will start with the basics of photography. And if you are a beginning photographer you need to learn the basics of photography in general and the basic of digital photography in particular. The basics of photography will range from composition, light, how to use your camera, to the many different types of photography.

After you understand the basics, you need to understand at least the basics of how your digital camera works because without that knowledge you won’t be able to take advantage of all the features it offers. A proper free photography course will allow you to follow some lessons before you purchase the full course. Most free courses for digital photography will go over the basics of their program and will offer one or more paid courses on how to use some of the more advanced features of photography and digital camera use. Whatever the camera you have or are planning to buy, taking a free digital photography course will give you at least the basic knowledge.

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