What Internet Marketing Services Are Available?

Internet marketing is a pretty broad term – encapsulating a whole host of different techniques.

However, in short, Internet marketing services are ultimately all about ensuring that your business’ online presence is one that is effective – successfully converting website traffic into sales.

Acting as an umbrella term for a variety of disciplines, there are a number of Internet marketing services that you might find; here are just some of the most important ones, explained:

Search Engine Optimisation –

Search engine optimisation is one of the most commonly found Internet marketing services out there. In basic terms, SEO is the process of optimizing a website so that it will be indexed higher up on an SERP (search engine results page).

This can involve creating backlinks, editing content so that it is more search engine friendly or editing HTML coding to increase the relevance to the keyword that is ultimately going to improve your rank.

Email Marketing –

Email marketing is a direct example of Internet marketing services, utilising the medium of email to promote a brand’s message. Successful email marketing campaigns will see relationships with existing customers significantly enhanced – whilst at the same time leading to the acquisition of new customers.

Campaigns will also promote sales activity amongst that existing customer base, as well as advertising new products.

Pay Per Click Marketing –

Pay per click marketing is another of the most used Internet marketing services. Typically pay per click marketing is a form of Internet advertising that utilises adverts to drive traffic to a website.

Google is one of the most common platforms for pay per click adverts, with ads being displayed on the SERP – depending on the relevance of the ad’s keywords to the original search term.

Microsoft adCenter, Yahoo! Search Marketing and Google AdWords are the biggest of the PPC (pay per click) providers out there – operating via a system where a user bids on a keyword that is relevant to their company’s market or industry.

Social Media Marketing –

One of the fastest growing areas of Internet marketing, social media marketing is another of those Internet marketing services that has become increasingly vital for businesses looking to grow in stature.

This practice will see advertisers promote new companies, products or services using social media platforms. Whilst many of the techniques that are applied in traditional marketing are present, social media’s huge popularity on the Internet makes it possible to reach a much larger market than ever before.

Social media marketing will typically utilise eye-catching content to create a buzz on social networks – such as Facebook, Twitter and Foursquare – with the ultimate aim of getting that content shared, as a result spreading the message.

Search Analytics –

Internet marketing services will sometimes take data and analyse it to allow a greater understanding of a number of processes – search analytics is just that.

Search analytics involves taking statistics provided by search engines – such as search volume trends, advert spending and keyword monitoring – to improve the overall performance of search engine marketing and search engine optimisation campaigns.

How Keeping Up With Industry News Can Help Any Business – Even Direct Marketers

Last night after a good meal and some pleasant family time I found myself with a spare and very rare hour to myself. As I debated between taking a nice aromatic bath or reading my backlog of industry newsletters, my thirst for knowledge won out.

For someone who has spent more than twenty years in marketing and client services, I never turn away the chance to find out more about direct marketing. It never ceases to amaze me how companies and advertisers are able to find new and unique marketing methods to directly market to both businesses and consumers. That is why spending time reading industry news is part of my daily job.

Industry articles, newsletters and whitepapers are wonderful tools. Anyone in business can benefit from reading them. Remaining stagnant with your industry knowledge only serves to allow your clients to look elsewhere for the help they need. And you would have only yourself to blame. You expect your doctor to constantly keep abreast of new and cutting edge procedures and medicines. Why not do the same yourself?

Recently I was reading a paper by Robert Bly entitled “Secrets of Successful Business to Business Direct Marketing”. He makes some interesting and thought provoking testaments thanks to his many years in marketing. In one section he expounds:

“The business buyer is an information seeker, constantly on the lookout for information and advice that can help the buyer do the job better, increase profits, or advance his career.”

I cannot disagree with that. Direct marketing business to business is very different from direct marketing business to consumer. Drip marketing is very effective when marketing to a business as most will purchase a product or service after a long period of research. Consumers however are impulse buyers and one offer is all they need to see before whipping out the credit card. Where we disagree however is when he states:

“Don’t be afraid to write long copy in mailers, ads, and fulfillment brochures. Prospects will read your message – if it is interesting, important, and relevant to their needs.”

Sorry Robert, but most purchasing agents and company owners that I have dealt with over the years are consumers at heart. They purchase needed materials and services the same way a consumer would: what gives me the best value for my money. Directly marketing to them with an overload of information will have them tossing that mailer in the trash or deleting your email with the click of a button.

Whether a company uses direct marketing to attract another business or a consumer, always make sure your advertising makes the recipient want to know more. Show them where they can find out by directing them to a website, opting in through an email or responding with a return reply card. THEN send your brochure or booklet full of information.

When using direct marketing to a business, always be professional, knowledgeable and concise. Grab the buyer’s attention and lure them into finding out more. Your bottom line will thank you for it.

There are many more pieces of information in Robert’s report that have me thinking. Direct marketing experts like him are a wealth of knowledge. I have many more articles yet to read too. Who knows what I might still learn. If I do I will be sure to share.

Effective Network Marketing Advertising Revealed

While what we have said so far is true, we can still break this down into online or offline. Let’s look at online today.

A few things to look at would be: 1. Exactly who your target market is. 2. Getting their attention with what will catch their interest, keep them listening, or reading and help them to realize their problem. 3. Then have an attached answer to that problem, such as the pain killer to their pain that you have identified.

This all sounds rather simple, but one of the main reasons so many people drop out of this business is the lack of effective Network Marketing advertising. They sincerely work hard, get nowhere and finally get discouraged and quit. With the right self development,education and know how in this field they might have started making some progress and stayed in the business long enough to begin realizing some income.

So remember who your target market is, where they are looking and what their need is. Then the great product that you have will seem a little more interesting to them. Something they can get excited about. That means you must get excited first in order to reach them.

Take notice of the term “Prime Time advertising.” Just when is the prime time for your target? During the day when everyone else is in school or at work; who is watching T.V.? Retired people and senior citizens. So what is prime time to advertise hovarounds and reverse mortgages? They show some lame person with grey hair, suggesting the need. Then here comes that one with the great big smile riding their hovaround. Then there is this couple at their kitchen table looking at all their bills that are so hard to pay with their lower fixed income and sweating over the stress of it all. Then here comes George and Sally who have extra cash and no house payment for the rest of their life. John and Mary Sue quickly pick up the phone and call XYZ Mortgage company to start their reverse mortgage. This is not a slam on anyone. Just take a look at the psychology of the time and place of the advertising. Network Marketing advertising is no different.

When you go online, don’t just throw something out there  and hope that someone will buy from you, just because there are a lot of people out there. Create some interest that has a little emotion in it. Now think, should you go into PPC advertising, email marketing, Social Media marketing or all of the above? That is a mixture of some free and some paid advertising. It’s all up to you. How is your budget going to be until you are bringing in more income? 

Keep in mind; We are trying to advertise our Network Marketing company here. So we want to describe the need of some more time and financial freedom. A better retirement income. Nobody likes the idea of retiring with less income. But everyone does not get real prepared for it. You have a great remedy for that. It is a matter of getting your remedy in front of the right people; Your target market.

They can keep the security of their job if they want to and do this, even part time. Building a nice retirement income that can possibly retire them even younger and with a passive residual income.

This is online for your Network Marketing advertising. There is a lot to say for offline Network Marketing advertising also. But that can take up another whole article, which we will publish at another time.

One last thought for you.  Offer something free. Always over deliver or even free. In this business you should offer something of value and create relationships before you ever mention your MLM company. Be interested in them and what they are doing in life. Example: I have just written an Ebook about the basics of growing your MLM business that I’m going to offer for free to my Email subscribers both new and existing. You can call that over delivering. But the bigger companies do that. So why not you and I doing it. I watch them to see what they do, and so should you. have a great day.

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